Let’s Talk About the Problem First
Facebook ads aren’t what they used to be. In fact, Facebook ads cost more than they ever have. And that’s just a fact that we have to come to terms with.
If you’re running a Shopify store (even if you’re a dropshipper), you’ve probably felt it. CPMs are up, targeting is fuzzier, and you’re spending more to get less. This isn’t a theory. It’s reality.
I’ve watched it happen firsthand over the last few years running Basic Maintenance.
I’ve tested dozens of tools, hired agencies, fired a few, and rebuilt a lot. What I’ve learned? You don’t need a bigger ad budget. You need smarter systems. And Shopify’s app store has a few that are actually worth the click.
Here are 10 apps that have helped me or other founders I trust either spend less on Facebook ads or make those ad dollars work harder.
Why Facebook Ads Cost Keeps Climbing
The short version? More brands chasing the same eyeballs, weaker data after iOS changes, and algorithm shifts that reward volume spenders.
You can still win with Facebook. But only if you treat it like a channel — not the whole machine.
Want a free reality check? Go poke around in the Facebook Ads Library. Want someone to just handle it? Foes.co has been a solid media agency partner when I’ve needed extra hands setting up campaigns, ad tracking, paid ads strategy and more.
10 Shopify Apps That Help You Reduce Facebook Ads Cost
1. Adwisely
What it does: Automates your Meta ad campaigns. You plug in goals, it handles the heavy lifting.
Why I like it: You don’t need to live in Ads Manager. It sets up and optimizes your campaigns based on proven templates.
The bottom line: Great for DTC folks who want Meta ads that just run and perform without constant babysitting.
2. AdScale
What it does: Puts your Facebook and Google ad data in one place and optimizes across channels.
Why I like it: It’s a real ad brain. If you’re doing any volume and hate checking multiple dashboards, this cleans it all up and helps spend more intelligently.
The bottom line: Helps you run smarter cross-channel ads without hiring a strategist.
3. BixGrow
What it does: Launches an affiliate and referral program inside your Shopify store.
Why I like it: Affiliate has become a quiet MVP for Basic Maintenance. This app makes it easy to onboard ambassadors, give them links, and track payouts.
The bottom line: If your product is good, let others help sell it.
4. Omega – TikTok Pixel
What it does: Adds advanced TikTok tracking and catalog sync.
Why I like it: TikTok traffic is cheaper. But only if you’re tracking correctly. This app gives your pixel superpowers.
The bottom line: Want to experiment with TikTok ads? Don’t run them blind.
5. AfterShip Traffic & Ads
What it does: Helps you retarget abandoned carts through ads.
Why I like it: You paid to get people to your store. This app helps bring them back.
The bottom line: Retargeting is non-negotiable.
6. Vitals
What it does: All-in-one conversion toolkit. Think popups, upsells, reviews, trust badges.
Why I like it: One app replaces 5+ others. Improves your conversion rate which means your paid ads are more efficient.
The bottom line: Get more from every visitor.
7. Omnisend
What it does: Email and SMS marketing automation.
Why I like it: Omnisend made it easy to build welcome flows, win-backs, and promo blasts that actually get clicked.
The bottom line: Email isn’t dead.
8. UpPromote
What it does: Lets you manage influencer and affiliate partnerships.
Why I like it: Helps you track, manage, and grow referral traffic without micromanaging.
The bottom line: Affiliate is underrated.
9. Google Shopping Feed by Simprosys
What it does: Keeps your Google Shopping feed clean and optimized.
Why I like it: Sloppy feeds kill ROAS. This app keeps your catalog tidy so your ads don’t tank.
The bottom line: Don’t mess around with Shopping feeds.
10. Facebook & Instagram Ads by Shopify
What it does: Basic Meta ad integration.
Why I like it: Useful if you’re just getting started and want to sync your product catalog easily.
The bottom line: Get in the game fast.
→ Start with Shopify’s Meta App
Not Ready to Quit Facebook Ads? Spend Smarter
You don’t need to stop running Facebook or Meta ads.
But you better stop running them like it’s 2019.
Study what others are doing in the Facebook Ads Library.
If you’re drowning, get help from a smart Facebook ads agency.
And if you’re doing it solo, make every click count. That’s what these apps are for.
Final Thoughts
The cost of Facebook ads is going up. That’s not changing.
Even though we don’t necessarily want it to be the case, Facebook and Instagram ads are still some of the best options out there to reach your target customers.
But your options for media, traffic and growth have evolved.
These apps help you stretch every dollar. Whether it’s through automation, better tracking, or finding cheaper traffic, there’s a better way to grow.
I’ve used most of these. The others come recommended by people who actually run stores, not marketers selling courses.
Test one or two. You’ll know within a week if it’s working.
Growth shouldn’t feel like guesswork.
Questions? Comments? Experiences of your own? Let us know. We love talking anything and everything DTC.
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